EruptCon (Cebu Digital Marketing Event)

On America’s independence Day, 4th of July 2015, the event: EruptCon (aka: Cebu Digital Marketing Event) took place in Cebu, Philippines. It was a fantastic turn out, seeing over 75 talented local digital marketing specialists coming together in the one place to network, share and learn in a FREE event. This was an event put together by myself (Grant Merriel) and the highly recognised team of Glen and Charles over at GDI. There were 9 talented speakers who presented over the day and multiple breaks throughout the day to ensure networking could take place. Here is the running sheet of the day, along with the presenters presentations: 7:00 – 8:00 – Almost half the attendees arrived early and eager 8:00 – 8:30 – Registration 8:30 – 8:45 – Opening Remarks 8:4...

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Never Forget Search Intent

This is a very quick, simple and to the point post that is going to be a point of reference to myself more than anybody and I will be growing more and more as the team and I dive more into the migration of SEO content being the basis of good marketing and sales copy that potential customers want to interact with. I do have to give an amazing shout out to Rand for brining this up all the way back in 2007 with his Segmenting Search Intent – it has significantly grown since then but the core fundamentals are always going to be the same. Informational Explanation: Question-based searches looking for information or answers Keywords: Generic Keywords, What is, How to, Best way to, Ways to, I need to, Where can, Who is, What does, Details Intent Opportunities: Pull searcher away from destin...

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2014 Annual Review

At the end of each year, I attempt to write a short evaluation of everything that occurred – Whether I have achieved the goals that I set out to accomplish, what goals I just missed as well as others that completely fall short and create the major goals for the year after. A lot of people are unaware of exactly what I do, how I do it and why – so, this year I thought I would become more transparent, not for egotism but for accountability. If everyone is asking how the goals are going for the year – having an update is mandatory to avoid embarrassment and to not become a dreamer but a do’er.   Yearly goals for me are typically filtered into 3 core areas of life that I feel are the most important: Business, Fitness and Travel (I have thought about adding a 4th, b...

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Never Take Your Team Members For Granted

There are too many amazing people in this world for you to think that your team are robots and just there for your every becandcall. Within every business there will be monotonous tasks that are far from flattering or interesting and other tasks that are fun and enjoyable to do. But it is up to you as a leader to motivate everyone, make them appreciate the work and take pride in every item that they deliver. No matter if your team is working in the trenches and do not directly report to you or they are your right hand man (or woman), take an interest in them, learn about their family, acknowledge what motivates them to work and try to show them that you are there for them if they need you to be. Be like Theodore Roosevelt A great reminder that you are never too busy to care about those peo...

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