So, it’s always an awesome to come out with the BEST things first – which is why the first post is about me (Grant Merriel) Presenting at SEM Trends 2013.
The presentation covered Analytics as a whole and some basic / core fundamentals that need to be understood. Then went through the 4 most important / advanced features of Google analytics and how to guides for them all (through explanation, set-up, how to and reporting):
- Goal Funnels
- Event Tracking
- UTM Parameters
There was a room full of some of the brightest minds in SEO and there were 6 presentations from industry leaders but 2 that stood out above all were: