Advanced Google Analytics to Die For

So, it’s always an awesome to come out with the BEST things first – which is why the first post is about me (Grant Merriel) Presenting at SEM Trends 2013.

The presentation covered Analytics as a whole and some basic / core fundamentals that need to be understood. Then went through the 4 most important / advanced features of Google analytics and how to guides for them all (through explanation, set-up, how to and reporting):

  1. Goal Funnels
  2. Event Tracking
  3. UTM Parameters
  4. RegEx

There was a room full of some of the brightest minds in SEO and there were 6 presentations from industry leaders but 2 that stood out above all were:

  1. Jason Acidre – Advanced SEO
  2. Mark Acsay – SEO Trends & History


Naturally, it’s all about making people see me in a Singlet.

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